The principles of remedial massage are to alleviate and reduce pain, increase range of movement, and restore balance in the musculoskeletal system where appropriate. Pain may be postural, work related, sports related, or trauma, for example resulting from an accident. In a remedial setting I would aim to reduce the pain over a course of up to three treatments, and provide advice which will allow you to take steps to prevent the reoccurance or manage the issue going forward.
Remedial massage can also be used as a regular massage, either for restorative purposes, keeping muscular issues at bay, or for prehab purposes. Prehab allows you to become aware of potential issues, before they get to a persistent injury state, and is therefore an important part of injury prevention. Prehab is great if you are training for an event, whether it is a 5k run, long distance walk, football tournament, or have physically demanding jobs / lifestyles.